Starlitenews reports that Google today, International Women’s Day, announced that its philanthropic arm, Google.org, is committing $1m in charitable funding to support programs helping women entrepreneurs to grow their businesses, as part of a series of new initiatives aimed at supporting women-owned businesses.
“Research shows that 58% of small and medium-sized business (SMB) entrepreneurs in Africa are women,” says Mojolaoluwa Aderemi-Makinde, Head Brand and Reputation, Africa – Google. “Despite this, women-run businesses show, on average, 34% lower profits than those run by their male counterparts. They are also less likely to receive funding and investment. This is why we are announcing a series of initiatives today, aimed at providing the support women need to grow their businesses.”
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