Lagos.01.07.25. SquirrelPR, the public relations tech startup behind Africa’s leading newsroom engagement platform, has announced the official launch of GoBorderless.Africa, a no-subscription sponsored content marketplace designed to simplify press distribution across Africa’s complex media landscape.
With GoBorderless.Africa, brands, startups, agencies, and marketers can now seamlessly place sponsored content directly with verified news platforms across Nigeria, Ghana, Kenya, South Africa, and a growing list of pan-African publications including Forbes Africa, Business Insider Africa, TechCabal, and The Africa Report.
“African media is vibrant but fragmented, and that fragmentation has made cross-border content distribution expensive, opaque, and inefficient,” said James Ezechukwu, Co-founder of SquirrelPR. “With GoBorderless, we’re removing the friction – giving storytellers direct access to credible media outlets without needing to go through agencies, consultants, or endless email chains.”
Addressing a Continental Challenge
For years, marketing professionals across Africa have struggled with the limitations of traditional PR and media buying models. From chasing down unresponsive editors to navigating unclear pricing structures and unreliable third-party intermediaries, the path to continental media visibility has been filled with barriers.
GoBorderless.Africa solves this by offering:
A self-serve platform to browse, select, and book placements directly with verified media
Transparent pricing for each outlet with clear deliverables
Simplified payments through a centralized system that removes cross-border payment friction
A growing network of pan-African and country-specific outlets, making regional storytelling easier and faster
“This platform is built for today’s communications professional – someone who needs speed, scale, and accountability,” said Ezechukwu. “Whether you’re launching a product in Kenya or amplifying a report in Ghana, GoBorderless helps you tell bigger stories, in bigger places.”
Built for Media, PR, and Growth
Designed to support startups, corporates, NGOs, and PR professionals, GoBorderless is also onboarding African media outlets who wish to monetize their editorial inventory through sponsored placements. The platform offers media houses greater visibility and access to advertisers across borders, while upholding editorial standards.
“GoBorderless isn’t just a tool for marketers – it’s a business opportunity for African publishers,” added Ezechukwu. “It creates a network effect where everyone wins: brands get visibility, publishers earn revenue, and storytelling scales continent-wide.”
GoBorderless.Africa is now live and onboarding both users and media partners. For more information or to get started, visit: www.goborderless.africa
