Nigerian mobile network operator 9mobile has officially changed its name to T2 as part of efforts to revive the company amid ongoing challenges.
The announcement was made on Friday by the company’s Chief Executive Officer, Obafemi Banigbe, during a launch event held in Lagos.
Banigbe described the rebranding as the beginning of a “new era” for the company. “We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,” he stated.
The company, formerly known as Etisalat before its 2017 rebranding to 9mobile, has struggled for years with management issues and poor service quality. These problems have significantly affected its subscriber base, making it the smallest among Nigeria’s telecom operators.
According to the Nigerian Communications Commission (NCC) data released in June 2025, the company currently has just 2.4 million subscribers, representing only 1.42 percent of the country’s 171.73 million active telecom users.
The rebranding to T2 is seen as a strategic move to reposition the company and regain market share in Nigeria’s competitive telecommunications industry.
